# TOP 100 Aerospace & Aviation

## Patronage & Media Kit — 2027

_Pulled 5 November 2026. Every figure below carries the month it was read. If a number moves, this document is dated again rather than quietly corrected._

---

## The offer

TOP 100 Aerospace & Aviation is a governance-first publication and index, with a published 2027 calendar. Sponsorship puts your name against the work we do, in the issue, on the community feed, and in the Volume.

A sponsorship is **attribution, never placement**. It buys a named, labelled surface and a written report. It does not buy a position in the index, a word in the editorial, or a vote.

Credit is given as **Patron of Record**. We do not say "sponsored by".

---

## The firewall

> Sponsorship is attribution, never placement. No sponsor has any influence on the index, the measurement, or who is featured.

What that means in practice:

- No sponsor reviews editorial, and none sees a draft before it sends.
- No sponsor chooses a topic, a Fellow, a nominee, or a position in any issue.
- Sponsorship confers no vote weight, no standing, and nothing in the measurement.
- No reader contact data is ever shared with a sponsor.

---

## The audience, as measured

Each figure stands on its own. They are never added together.

| Figure | What it counts | Month | Source |
| --- | --- | --- | --- |
| 6,400+ | LinkedIn newsletter subscribers | Oct 2026 | LinkedIn newsletter |
| about 3,900 | of those receiving it by email | Oct 2026 | LinkedIn estimate — same audience, not a second list |
| 33%+ | email open rate | Oct 2026 | LinkedIn estimate |
| about 2,100 | article views per standard issue | Oct 2026 | Issue reports, 2026 issues |

These are the same figures the delivery reports are written against, so a sponsor can compare what was promised here with what arrived afterwards.

---

## What we do not claim

- A combined audience figure. The email list is part of the newsletter list, not a second one.
- A reach, click or lead promise. Tracked clicks are new, and small.
- A percentage of who reads, until the reader survey closes.
- Any figure without the month it was pulled.

---

## What a slot includes — the bundle

The rate is defended on the bundle, not on the placement.

- **One issue slot** — logo or name, up to 60 words, one tracked link, the paid label, and the firewall line. Set below the editorial lead.
- **One native post** — written by the house in the house voice, labelled, to the community on LinkedIn.
- **One Volume credit** — attribution in the Volume, set apart from the index itself.
- **Two reports** — written reports at 48 hours and 7 days, showing what was delivered and how it was counted.

One sponsor per issue. Category exclusive within that issue only.

---

## The calendar and the rates

| Issue | Send date | Ad close | Tier | Rate | Note |
| --- | --- | --- | --- | --- | --- |
| — | 17 Nov 2026 | — | House | Not for sale | House placement |
| 44 | 1 Dec 2026 | 20 Nov 2026 | Founding | $1,200 | Founding rate |
| 46 | 31 Dec 2026 | 10 Dec 2026 | Flagship | $5,000 | Flagship, $3,500 to $5,000 |
| — | 31 Dec 2027 | 16 Nov 2027 | Annual | $3,500 | Annual, $3,500 and up |
| — | 2027, from 26 Jan | 14 to 30 days out | Standard | $1,500 | 18 slots in 2027 |
| — | Quarterly and special | — | Quarterly | Rate on request | 6 slots, rate under review |

A rate is quoted only at a rate the register allows. Anything still under review is marked as such rather than guessed.

---

## Terms of the placement

- We can decline any placement.
- No guaranteed reach. A make-good is offered only for a missed send date or our own error.
- One tracked link per promised surface: the issue, the native post, the Volume credit, or the media kit. It is the only click measurement the house has.
- Paid placements carry a plain paid label, beside the firewall line. A name and a logo do not disclose a placement on their own.
- Payment is settled before production begins.

---

## How to raise a hand

Use the enquiry form on the media kit, or write to **partner@top100aero.space**.

Useful in the first message:

- Organisation, and your name and role.
- Which surface interests you: the next open slot, the 31 December flagship, a 2027 anchor, or a Volume credit only.
- Your fit: space and defense fund, software for aerospace firms, talent and search, conference or event, prime contractor, or something else.
- Any timeline you are working to.

A reply goes out within one business day, from a person, not a sequence.

---

## The record

The rules this offer is sold under are published, not implied:

- The measurement standard — `/governance/measurement`
- The firewall — `/governance/firewall`

---

_TOP 100 Aerospace & Aviation — the publication. Attribution, never placement._